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Alphabetical Sorting 100

Intellectual Property (IP) stems from your creativity and innovation and may be found in the solutions you provide for the technical problems and/or market needs that you have identified and/or addressed.  In general, IP may be seen as any product of the intellect that has commercial value.  Some examples of IP are:

  • the underlying functionality that differentiates your products and services
  • your reputation in trade
  • the get-up, look and feel of your products
  • product designs – the visual appeal and appearance of your goods
  • the know-how that your company thrives on
  • trade secrets
  • original literary or artistic works

Over the last four centuries many laws have come into existence throughout the world that protect IP in much the same way that “real estate” and other forms of property have enjoyed.  In this respect, IP may be bought, sold or transferred in ownership like a house, a car or a boat and like these articles it may also be ‘rented’ or ‘leased’ to others.

In the past the primary capital worth of a company or business was found in its plant, machines, buildings and other real assets.  In recent times, however, a great deal of a business’ worth comprises IP.  For example, a company such as Fosters Brewing has well over 50% of its capital in intellectual (invisible) property.  As another example, the word or brand (trade mark) Coca Cola™ is worth many billions of dollars.

.smoorenburg. can provide advice and services in any particular area of IP as described in the other pages in this section.

Edit Property 100


A patent provides a monopoly in the exploitation of an invention, which may include but is not limited to any device, machine, substance, composition of matter, biological material (not including human beings or means of their reproduction), method or process, which is new, inventive and useful. »» Read more...

Registered Trademark 100

Trade Marks

A trade mark can be a letter, number, word, phrase, sound, smell, shape, logo, picture, aspect of packaging or any combination of these. It is used to distinguish goods and services of one trader from those of another. »» Read more...

Business 100

Other 'Name' Registrations

In Australia, the business and company name register and the domain name registers are separate from the trade mark register. Furthermore, there is no centralized domain name register, but a number of registers maintained by different organizations. To complicate matters further, all four registration systems fall under separate acts of legislation – company, domain name and trademark legislation under Commonwealth ... »» Read more...

Design 100

Registered Designs

Design refers to the features of shape, configuration, pattern or ornamentation which can be judged by the eye in finished articles. Design registration is used to protect the visual appearance of manufactured products. To be registered, your design must be new and distinctive. In Australia, 'new' means the identical design (or one very similar) has not been publicly used in ... »» Read more...

Copyright 100


Copyright protects the original expression of ideas, not the ideas themselves. This includes for example, the expression of ideas embodied in works of art, literature, music, films, broadcasts and computer programs. In Australia, it is not necessary to apply for copyright protection – copyright protection exists automatically from the moment an original work is created, irrespective of its aesthetic or ... »» Read more...

Circuit 100

Circuit Layout Rights

Circuit layout rights automatically protect original layout designs for integrated circuits, and computer chips. »» Read more...

Hand Planting 100

Plant Breeder Rights

Plant breeder's rights (PBR) are used to protect new varieties of plants by giving exclusive commercial rights to market a new variety or its reproductive material. This includes transgenic plants, algae and fungi. »» Read more...

Private2 100

Confidential Information

The term ‘confidential information’ is synonymous with terms such as ‘trade secret’, ‘proprietary knowledge’, ‘know-how’ and ‘industrial secrets’. Confidential information can be an extremely valuable asset. »» Read more...